The Journal of Media and Society مجلة الإعلام والمجتمع

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Advertising Flow Through Facebook And Its Impact On Receiving Context- An Analytical Vision On The Dialectic Of Impact And Reception
(جامعة الوادي - University of Eloued, 2021-12-31) Assassi, Amel
This study aims to reveal the reality of the advertising flow through Facebook and the mechanisms to measure its impact on the context of receiving, by searching for the most important peculiarities of Facebook as an advertising pillar, as well as to identify the most important Patterns of Receiving electronic ads via Facebook. In order to achieve these objectives, we relied on the descriptive analytical method by describing the phenomenon of advertising flow through Facebook and its effect on the receiving process, and we concluded to anticipate the subsequent effects that these ads may have on User receive context. At the end of this study, we concluded as results of the analysis that: advertising flow through Facebook has several forms that differ from traditional advertising, as well as there are two patterns of receiving ads via Facebook, and this would enhance or hinder the effect of advertising on recipients, while there are five methods that allow us to measure the receiving of advertisements through social networking sites. تهدف هذه الدراسة إلى كشف حقيقة تدفق الإعلانات عبر فيسبوك وآليات قياس تأثيرها على سياق الاستقبال ، من خلال البحث عن أهم خصائص فيسبوك كدعامة إعلانية ، فضلا عن تحديد أهم أنماط استقبال الإعلانات الإلكترونية عبر فيسبوك. ولتحقيق هذه الأهداف ، اعتمدنا على الأسلوب التحليلي الوصفي من خلال وصف ظاهرة تدفق الإعلانات عبر فيسبوك وتأثيرها على عملية الاستقبال ، وخلصنا إلى توقع الآثار اللاحقة التي قد تخلفها هذه الإعلانات على السياق الذي يتلقاه المستخدم. وفي نهاية هذه الدراسة ، خلصنا كنتائج للتحليل إلى أن: وللتدفق الإعلاني عبر فيسبوك عدة أشكال تختلف عن الاعلانات التقليدية التقليدية ، كما أن هناك نمطين لتلقي الإعلانات عبر فيسبوك ، وهذا من شأنه أن يعزز أو يعوق أثر الإعلان على المتلقين ، في حين أن هناك خمس طرق تسمح لنا بقياس تلقي الإعلانات من خلال مواقع الشبكات الاجتماعية.
Aesthetic Values In Algerian Television Advertising A Semiotic Analysis-
(جامعة الوادي - University of Eloued, 2022-12-31) Chaib, Nabil
In this scientific article, we rely on semiological analysis to extrapolate the importance of treating the significance of music in the television advertising discourse from an implicit and semantic angle that allows diving into the essence of this art and its symbolic depth in order to touch its semantic peculiarities and then know the relationship between its signs, and from there approach the meaning of advertising music in the semantic field that Several data are fused in it that contribute in one way or another to the formation of its symbolic dimension. The importance of the problem of the study is evident, which is related to the dismantling of the various musical codes that form different semantic structures and the comparison between the meanings and connotations that can be accessed through the symbolic interaction between the signs of the forms formed for the various semiotic structures of function. Through this study, we came to the conclusion that the advertising music in the advertising flashes was employed in its entirety to translate the advertising content, and this means that there is a correlation in the content, that is, between the material of the advertising flash that includes many symbols and cultural implications and the connotations of music that enhance that reference, and increase the deepening of it The meaning of the advertising speech.
Communication Et Promotion Institutionnelle Des Dispositifs De L’entrepreneuriat à L’université Algérienne - Cas De L’université 8 Mai 1945 Guelma-
(جامعة الوادي - University of Eloued, 2021-07-31) Benzerara, Amina
Ce travail dont le thème est centré sur la communication et la promotion institutionnelle de l’entrepreneuriat à l’université, se propose d’établir un bilan des actions de communication menées par les différentes structures chargées de la promotion de l’esprit entrepreneurial à l’université de Guelma, afin de répondre à la problématique suivante « l’université de Guelma procure –t- elle d’une stratégie de communication réfléchie qui renforce le rayonnement de son image dans le domaine de l’entrepreneuriat et de l’innovation ? ». Le choix de cette problématique est justifié par la nécessité de faire une évaluation de ces actions par l’université dans ce domaine. Pour répondre à notre question, nous avons mené une étude exploratoire à portée descriptive. L’analyse des résultats nous a permis de répondre à nos objectifs de recherche qui visent l’élaboration d’outils de communication indispensable pour donner une image professionnelle sur la promotion de l’entrepreneuriat au sein de l’université de Guelma et de la positionner sur des valeurs entrepreneuriales susceptibles de lui fournir un avantage concurrentiel, Parmi le nombre incalculable de formations universitaires en entrepreneuriat This work is centered on communication and the institutional promotion of entrepreneurship at the university, it proposes to establish an assessment of the communication actions carried out by the various structures responsible for the promotion of the entrepreneurial spirit at the university of Guelma, in order to respond to the following problematic "Does the University of Guelma provide a thoughtful communication strategy which reinforces its image in the field of entrepreneurship and innovation?" The choice of this issue is justified by the need for an evaluation of these actions by the university in this field. To answer our question, we conducted a descriptive exploratory study. The analysis of the results allowed us to meet our research objectives which aim to develop essential communication tools to give a professional image on the promotion of entrepreneurship within the University of Guelma and to position it on entrepreneurial values likely to provide it with a competitive advantage, Among the countless number of university formation in entrepreneurship.
Digital Management Of Crisis Communication In The Algerian Public Sphere
(University of Eloued جامعة الوادي, 2024-06-30) Tayeb Ahmed, Mohamed
Abstract: The study focused on the mechanisms and strategies adopted by the Algerian digital management for crisis communication in the public sphere, under the issues and transformations experienced by Algerian institutions, as a trend in managing their regular affairs or in the occurrence of an emergency, to achieve their goals. This study relied on a theoretical-analytical approach with a critical perspective through diagnosing the Algerian experience, using the survey method to narrate the most significant crises that Algeria has faced from independence to the present day. To achieve the goal of the study, which is to demonstrate the importance of digital communication in facing emerging crises, the historical development of major crises and how they were managed communicatively and mediatically were discussed. The light was then shed on the information and communication handling of crisis management through the most efficient use of digital communication in its various forms in the Algerian public sphere, through a set of mechanisms and strategies under internal and external stakes, with the aim of finding efficient solutions for emergent crises.
Exploring The Ethical Implications Of Professional Practice Via New Media
(University of Eloued جامعة الوادي, 2024-12-15) Ladjeroud,Assia; Beghoul, Yamina
Abstract: The present research paper aims to shed light on work ethics through the new media between ethical controls and media freedom which is considered one of the most important topics raised in the field of media and communication. Since this topic has attracted the attention of everyone, including journalists, editors, and academics, seeking to define as well as preserve the rights and duties of each of the parties to the communication process. On this basis, the article at hand deals with three main stations, beginning with the conceptual definition of the ethics of media practice in light of new media, then the theoretical rooting of new media, and finally the practical application of new media. Finally, the nature of media practice in light of new media is addressed, as well as the essential prerequisites for the ethics of media practice via new media.
Généalogie Du « Paradigme » Saoudien Des Médias Transfrontaliers
(جامعة الوادي - University of Eloued, 2021-12-31) Djefafla, Daoud
L’espace arabe compte plusieurs organes de presse à caractère régional et des dizaines de chaînes de télévision par satellite à spécificité internationale dont la grande majorité appartient à des protagonistes saoudiens. Ensemble, ils produisent un discours médiatique homogène caractérisé par des propriétés distinctes à lui qui engendre « un paradigme » médiatique saoudien. Ceci est le sujet de cette étude qui envisage à mettre en lumière les logiques, les caractéristiques et les acteurs de ce model et sa manière de fonctionnement selon une approche généalogique heuristique que retrace son évolution à travers le temps. Abstract: The Arab sphere has several regional press organizations and dozens of international satellite television channels, the vast majority of which belong to Saudi protagonists. Together, they produce a homogeneous media discourse characterized by distinct properties that generate a Saudi media “paradigm”. This is the subject of this study which aims to shed light on the logics, characteristics and actors of this model and its way of functioning according to a genealogical heuristic approach that traces its evolution through time.
The Hirak As New Soft Power Asset For Algeria
(جامعة الوادي - University of Eloued, 2022-12-31) Zaghlami, Laeed
Despite its enormous assets and soft power potentialities, Algeria remains incoherently unexplored and unexploited. For this reason, it is criticised by all segments of society for the lack of dynamic action, pro-action and interaction. Still mired in a stifling bureaucracy, cumbersome administrative procedures and ‘a "corrupted" democracy’, the country has been struggling to find its way and emerge as a potential regional power. It seems the legacy of the one-party system is still an obstacle although attempts are being made to catch up with a new political approach based on democracy, social justice and press freedom. However, the advent of the Hirak or social protest movement as a source of optimism and hope, has ignited the birth of a new dynamic spirit. This article focuses on the impact of the Hirak as a potential soft power asset that will gradually enable the country to get rid of its rigid governance, ineffective structures and institutional policies that have led to political deadlock and crisis. By advocating a potentially fundamental peaceful and civilised approach, the Hirak forced the system to introduce substantial political changes, leading to the elimination and imprisonment of some political and military figures that were part of the old 'gang'. It then led to a series of concrete measures: the adoption of a new judicial system, the fight against corruption and the organisation of presidential, parliamentary and local elections. Most notable is the defence of true social justice, rule of law and order, freedom of the press and the alternative to power as key commitments promised by President Abdelmajid Tebboune during the 2019 election campaign.
Incorporating Literary Texts In Efl Classrooms: Theory And Practice
(جامعة الوادي - University of Eloued, 2021-12-31) Ghedeir Brahim, Mohammed; Naoua, Mohammed
This study provides a review of ideas and research focusing on the role of literature in the EFL classrooms. It investigates whether or not literature has the capacity to enrich and enhance English as a foreign language teaching and learning practices. It focuses on the theoretical assumptions and pedagogical implications of using different literary texts in the context of teaching and learning English as a foreign language. In order to achieve the study's aims, a questionnaire targeting forty-five (45) second year English students from the University of El-Oued, Algeria was used as a data gathering tool. The survey investigates students` attitudes towards incorporating literary texts as a medium to enhance the mastery of the language. تقدم هذه الدراسة مراجعة الأفكار والأبحاث التي تركز على دور الأدب في فصول اللغة الإنجليزية كلغة أجنبية. في جانب آخر، تتحقق هذه الدراسة فيما إذا كان الأدب لديه القدرة على إثراء وتعزيز اللغة الإنجليزية كلغة أجنبية في التدريس وممارسات التعلم. وتركز هذه الدراسة على االفتراضات النظرية واآلثار التربوية الستخدام النصوص الأدبية المختلفة في سياق تعليم وتعلم اللغة الإنجليزية كلغة أجنبية. ولتحقيق أهداف الدراسة ، تم استخدام استبيان استهدف خمسة وأربعين )45 )طالبًا ، السنة الثانية تخصص لغة انجليزية من جامعة الوادي بالجزائر كأداة لجمع البيانات. يبحث االستطالع في اتجاهات الطلبة اتجاه دمج النصوص الأدبية كوسيلة لتعزيز إتقان اللغة. كما يفحص االستطالع تصورات الطلبة نحو معايير اختيار أنواع النصوص الأدبية. كشفت نتائج الدراسة أن موضوعات ومقاييس مثل مقدمة الأدب ، و النقد الأدبي ، والنظرية الأدبية ضرورية لمتعلمي اللغة الإنجليزية كلغة أجنبية ألنها تزودهم بالمعرفة الالزمة لتحليل النصوص الأدبية المختلفة وتعزيز إتقانهم للغة.
L’identité Pseudonymique Dans Les Jeux De Rôle En Ligne
(جامعة الوادي - University of Eloued, 2021-12-31) Bendref, Laïla; Bendjilali, Ilies
Dans l’univers des jeux vidéo en ligne, choisir un nom est la première étape à faire une fois arriver sur un serveur. Le joueur commencera par créer son personnage et devra lui donner une identité. Dans les jeux vidéo RP (Roleplay: jeu de rôle), nous appelons cette identité un pseudonyme ou un nom RP. Notre travail utilise le jeu Garry’s mod comme terrain d’enquête et se soutient par Discord afin de décrire et analyser les noms RP et pouvoir comprendre comment ils sont formés et quel est leur signification. Puisque nous sommes des amateurs de jeux vidéo, la tâche n’était pas assez pénible à collecter le matériau linguistique. L’étude sur le terrain a été alimentée par un questionnaire qui nous a aussi permis d’avoir les informations nécessaires et aboutir aux résultats suivants ces pseudonymes ou noms RP ne sont pas une simple activité ludique mais aussi une identité retrouvée. Abstract: In the world of online video games, choosing a name is the first step to do once you arrive on a server. The player will start by creating his character and will have to give him an identity. In RP (Roleplay) video games, we call this identity a pseudonym or an RP name. Our work uses the game Garry’s mod as a field of investigation and is supported by Discord to describe and analyze RP names and be able to understand how they are formed and what their meaning is. Since we are video game enthusiasts, the task was not painful enough to collect the linguistic material. The field study was fed by a questionnaire which also allowed us to have the necessary information and achieve the following results these pseudonyms or RP names are not just a fun activity but also a rediscovered identity.
L’Influence De La Communication Sur La Perception Des Risques Liés Au Coronavirus
(جامعة الوادي - University of Eloued, 2020-12-27) Loucif, Amar
Résumé La communication sur les risques en santé publique a pour objectif d’éclairer, d’informer et d’expliquer les risques existants ou bien éventuels. Aussi, ce type de communication vise également l’instauration d’un dialogue entre les parties prenante en vue d’assurer une large compagne d’information parmi les communautés concernées et par la suite les impliquer dans le processus de prise de la décision. Notre étude tente d’analyser l’influence de la communication sur les risques sur les comportements des individus pour se protéger du Coronavirus. Aussi, l’objectif de cette étude exploratoire est de connaitre les perceptions des risques après avoir recevoir des informations via les médias sur la nouvelle maladie appelée aussi Covid19. Il s’agit aussi de savoir quels sont les médias les plus consultés pour avoir plus d’informations sur cette épidémie qui a apparue en Chine pour la première fois le mois de décembre 2019. The goals of public health risk communication are to clarify, to inform and to explain existing or potential risks. Risk communication aims to implicate the population in decision-making, and to improve dialogue between communication manager and communities. Our study attempts to analyze the influence of risk communication on the behavior of individuals to protect themselves from the Coronavirus. On a document entitled « The influence of communication on the risk perceptions related to Coronavirus », the objective of this study is to know the risk perceptions related to Coronavirus and to know what’s the effect of Medias.
La Politesse Linguistique Dans Le Phone-in Yades
(University of Eloued جامعة الوادي, 2024-06-30) Azzouni, Sanaa
Résumé : Nous proposons dans cet article l’étude des formules de politesse dans les pratiques médiatiques, plus précisément, les interactions radiophoniques de la station d’Alger Chaine III (phone-in) dans l’émission de divertissement « Yades ». Afin d’atteindre notre objectif, nous avons travaillé sur un ensemble composé des interactions enregistrées et transcrites en vue d’expliquer et établir une typologie des différentes formules de politesse employées par l’animateur et ses interlocuteurs lors d’une interaction médiatique. Abstract : We propose in this article the study of politeness formulas in media practices, more specifically, the radio interactions of the Alger station Chaine III (phone-in) in the entertainment program «Yades». In order to achieve our goal, we worked on a set composed of recorded and transcribed interactions in order to explain and establish a typology of the different forms of politeness used by the host and his interlocutors during a media interaction.
La Ponctuation Et Sa Representation Du Sens Chez L'apprenant Universitaire De Tiaret – Une Etude Enonciative Des Signes Dans Les Ecrits Des Etudiants De Fle
(جامعة الوادي - University of Eloued, 2022-06-01) Lahmar, Rabia
La ponctuation est un élément de la langue qui s’avère complexe et peu étudié, c’est un domaine qui est appelé par les auteurs « le flou théorique ». La construction du sens exige l’intégration de cette composante en production écrite. En effet, l’utilisation des signes de ponctuation fait partie intégrante de la compétence à écrire et contribue de manière importante à l’organisation et à la cohésion du texte produit (Garcia-Debanc, 2010) l’affirme Béguelin (2000). Au plan énonciatif, la ponctuation d’un texte requiert une capacité d’abstraction certaine de la part du scripteur. Il doit se représenter la situation décrite ou racontée de manière à s’en construire un « modèle mental » dans lequel la nature et le degré de liaison entre les informations (éléments décrits, actions, etc.) sont suffisamment clairs pour être transposés sous forme de signes de ponctuation et de connecteurs (Fayol, Carré et Simon-Thibult, 2014). La présente étude a pour objet l’étude des difficultés d’usage des signes de ponctuation lors d’une situation de production écrite (la narration). L’objectif de notre investigation est de comprendre la source des difficultés relative à la pratique de la ponctuation chez les apprenants universitaires à l’écrit. Connaissant l’origine de cette déficience, nous pourrions proposer des solutions qui pourraient améliorer cette compétence rédactionnelle.Abstract: Punctuation is an element of the language that turns out to be complex and little studied, it is an area that is called by the authors "the theoretical vagueness". The construction of meaning requires the integration of this component into written production. Indeed, the use of punctuation marks is an integral part of the skill to write and contributes significantly to the organization and cohesion of the text produced (Garcia-Debanc, 2010), affirms Béguelin (2000). On the enunciative level, the punctuation of a text requires a certain capacity for abstraction on the part of the writer. He must represent the situation described or told in such a way as to construct a "mental model" in which the nature and degree of connection between the information (elements described, actions, etc.) are sufficiently clear to be transposed into form. punctuation marks and connectors (Fayol, Carré and Simon-Thibult, 2014). The purpose of this study is to study the difficulties of using punctuation marks in a written production situation (narration). The objective of our investigation is to understand the source of the difficulties relating to the practice of punctuation among university writing learners. Knowing the origin of this deficiency, we could propose solutions that could improve this writing skill.
La propriété foncière en Algérie (1830-1871)
(جامعة الوادي - University of Eloued, 2018-09-24) شنوف, صهيب
تسعى هذه الدراسة إلى إلقاء مزيد من الضوء للسياسة الوحشية و العنصرية التي انتهجتها الحكومة العسكرية الفرنسية عشية سقوط العاصمة و خلال العقود الأربعة التي تلتهاانطلقت مقاومة المحتل بعد القضاء على الوجود التركي على الأرض الجزائرية. كان القمع أحد أهم عوامل وعي الجزائريين ،لقد أتاح تشذي الهياكل الاجتماعية و التقليدية المتصلبة في ظهور النخب .يقول الفرنسيون أن الجرائر سنة 1830 لم تكن لديها ثقافة حقيقية ولا قناة تواصل و لا تبادل إلا في حالات متفرقة ،وهذا يكفي لتضليل القارئ غير المطلع. في غضون بضعة عقود، كانت هذه القاعدة العريقة للمجتمع الجزائري القائمة قبل الاستعمار ترتكز على التضامن المتبادل والثابت، فتفككت وأصبحت مهمشة أكثر فأكثر. لطالما كانت القبيلة المركز الدائم لمعارضة الوجود الفرنسي، البؤرة الاقتصادية، الاجتماعية و الثقافية.و على هذا النحو استطاعت أن تكون العقبة الرئيسية أمام توسيع المستوطنات في الجزائر .و لهذا السبب بدأت رغبة متعمدة في تفكيك النظام القبلي، الهدف من هذا التفكيك هو تكثيف الاستيلاء على نطاق واسع للأملاك الأكثر خصوبة، واقتران ذلك بإسكان مكثف للمستوطنين الأوروبيين الجدد لإقامة استعمار متزايد لا رجعة فيه، و من اجل تأسيس نظام جديد.
Le Phénomène Du Vol Dans La Société Algérienne
(جامعة الوادي - University of Eloued, 2022-06-01) Zikiou, Mustapha; Mazazi, Younes; Seddik Khodja, Khaled
A travers cet article, nous tentons d'étudier le phénomène du vol qui est répandus dans la société algérienne. Se basant sur des statistiques publiées par la direction des services de police Nous essayons à travers cette étude de connaître l'ampleur du phénomène à travers le nombre de cas enregistrés et le nombre de détenus au niveau national et les villes les plus touchées par ce phénomène. Nous avons utilisé la méthode de l'analyse statistique et la méthode comparative, on faisant des comparaisons entre l'ampleur du phénomène durant certaines périodes, son évolution et les types de vols les plus courants dans la société. Abstract: Through this article, we try to study theft which is one of the most widespread phenomena in Algerian society. On the basis of statistics published by the direction of the police services; we are trying through this study to know the extent of the phenomenon through the number of cases registered the number of prisoners at the national level and the cities most affected by this phenomenon. We used the statistical analysis method and the comparative approach, making comparisons between the extent of the phenomenon during certain periods, its evolution and the most common types of theft in Algerian society.
Le Problématique Accès à L’édition Des Romanciers Algériens Pendant La Période Coloniale
(University of Eloued جامعة الوادي, 2024-06-30) Merdaci ,Nadjia
Résumé : Le premier roman algérien de langue française écrit et souvent publié entre 1893- 1950, considéré par critiques et historiens comme « mineur », a été pleinement rejeté du bilan de la littérature algérienne de la période coloniale. Une des raisons de ce désaveu est son extrême idéologisation : dans plusieurs cas, il a porté le message de la France coloniale. La raison de cette allégeance est éditoriale. L’édition d’auteurs algériens n’a jamais été aussi problématique qu’en cette période. Les auteurs qui ne donnaient pas explicitement des gages de leur soumission au dogme colonial n’étaient ni soutenus ni publiés. Ainsi, des personnalités des champs politiques et littéraires, dûment sollicitées par les auteurs en tant que garants, vont intervenir pour appuyer l’édition de leurs protégés, en témoignant de leur loyauté envers la France, au moment ou d’autres prenaient l’initiative dans des préfaces et des avantpropos de leur adhésion à la France coloniale. Ce roman, qui n’a pas été globalement stipendié à l’ordre colonial, est aujourd’hui relégué dans l’oubli. Abstract: The first French-language Algerian novel, written and often published between 1893 and 1950, was considered "minor" by critics and historians, and has been completely disregarded in the assessment of Algerian literature during the colonial period. One of the reasons for this disavowal is its extreme ideologisation: in many cases, it carried the message of colonial France. The reason for this allegiance is editorial. Publishing Algerian authors was never as problematic as it was during this period. Authors who did not explicitly pledge their submission to colonial dogma were neither supported nor published. Political and literary figures, duly asked by the authors to act as guarantors, intervened to support the publication of their protégés, testifying to their loyalty to France, while others took the initiative in prefaces and forewords to express their support for colonial France. This novel, which was not, on the whole, stipendiary to the colonial order, has now been relegated to oblivion.
Les Contenus Environnementaux A Travers La Presse Ecrite Algérienne
(جامعة الوادي - University of Eloued, 2023-06) Bensoula, Noureddine; Fennour, Besma; Lasladj, Nawel
Résumé: Par cet article, nous cherchons à étudier les média environnementaux en Algérie à travers les journaux écrits comme modèle. Nous avons utilisé l’analyse du contenu en termes qualitatifs et quantitatifs en nous appuyant sur les méthodes descriptives du quotidien Algérien Al-chourouk pour traiter des sujets et des questions environnementales, parallèlement à la mesure de la gravité de leur exposition à ces sujets au moyen de méthodes statistiques de répétitions et de pourcentages tout au long de 2021. Les résultats de l’étude concordent avec diverses études arabes et certaines études africaines qui vont dans le même sens en ce qui concerne l’accent mis sur le faible intérêt des média pour l’environnement étant donné la complexité du sujet et son chevauchement avec de nombreuses variables économiques, politiques et autres. Abstract: Through this article, we seek to study environmental media in Algeria through written newspapers as a model. We have used the analysis of content in qualitative and quantitative terms by relying on the descriptive methods of Algerian daily newspaper Al-chourouk in dealing with environmental topics and issues, in parallel with measuring the severity of their exposure to these subjects through statistical methods of repeats and percentages throughout 2021. The results of the study agreed with various Arab studies and some African studies that are in the same direction in terms of emphasizing the weak media interest in the environment given the complexity of the subject and its overlap with many economic, political and other variables
"madone De Bentalha"قراءة سيميو-أنثروبولوجية لصورة
(جامعة الوادي - University of Eloued, 2023-12) سكومي, فاطيمة
الملخص يروم هذا المقال تقديم قراءة سيميو-أنثروبولوجية لإحدى الصور الفوتوغرافية التي جالت العالم وتخطت الزمان والمكان الذي وجدت فيه، لتصبح "أيقونة"، "مقدسة" و"أسطورة"، صورة اثارت الرأي العام الغربي خاصة وأسالت الكثير من الحبر بفضل العلامات والرموز التي أوحت بها والحيز الاعلامي الذي شغلته، انها صورة التي التقطت عقب مجزرة "بن طلحة" سنة 1997، فقد نابت عن الآلاف من الكتابات والمئات من الصور لتعطي وجها لـ"المأساة الجزائرية"، فما قصتها وما هي الحمولة الدلالية التي ساهمت في انتشارها وشهرتها الكبيرة خاصة في العالم المسيحي، هذا ما سيحاول هذا المقال مقاربته من خلال قراءات متعددة للصورة. Abstract: This article aims to present a semio-anthropological reading of one of the photographs that has traveled around the world and transcended the time and place in which it was formed, to become an “icon”, “sacred” and “legend”, an image that stirred occidental public opinion in particular and sparked a lot of ink because of the signs and symbols it inspired and the media space that occupied it, it is the picture of (Madone de Bentalha) that was taken after the "Bentalha" massacre in 1997, as it sprouted from thousands of writings and hundreds of pictures to give a face to the "Algerian tragedy", so what is its story and what are the indications that contributedo its spread and great fame, especially in the Christian world:?, This is what this article will try to approach through multiple readings of the picture.
Médias Numériques En Algérie : Presse En Mutation Et Lecteur-utilisateur En Action
(جامعة الوادي - University of Eloued, 2021-12-31) Ounis, Salima Zahia
L’émergence de nouveaux genres médiatiques «numériques» constitue une révolution qui a complètement métamorphosé les pratiques de réception et de diffusion de l’information et a engendré de nouvelles formes d’interactions qui n’existaient pas à « l’époque » des médias dits «classiques». A travers notre contribution, nous tenterons d’apporter un nouveau regard sur les interactions pouvant exister entre les Pure players algériens (Algérie 360, TSA…) professionnels de l’information (journalistes..) et les internautes qui sont à la fois lecteurs et acteurs dans le processus d’élaboration de l’information. Mais encore, voir comment ces nouveaux médias ont pu simplifier et intensifier la propagation de l’information, en introduisant de nouveaux outils comme les sondages et les statistiques. Enfin, nous aborderons également la portée manipulatrice du discours médiatique diffusé sur supports numériques. Abstract: The emergence of new «digital» media genres is a revolution that has completely transformed the practices of receiving and disseminating information and has generated newforms of interaction that did not exist at the time of the so-called media «classical». Through our contribution, we will try to provide a new perspective on the interactions that may exist between the electronic versions of Algerian newspapers (Algeria 360, TSA, etc.) between information professionals (journalists...) and Internet users (both readers and actors in the information development process). But again, see how these new media have been able to simplify and intensify the spread of information, introducing new tools such as surveys and statistics. Finally, we will also address the manipulative scope of the media discourse broadcast on digital media.
New Media, New Studies And Innovative Research Tools
(جامعة الوادي - University of Eloued, 2022-12-31) Sid, Adel
This article is part of a range of critical analytical articles and aims to monitor the new reality of media research in Algerian universities through an in-depth examination of a sample of such research, focusing on the following indicators: Subjects addressed, scientific theories and curricula, research tools used, as well as the most important samples adopted; To see whether these procedures (theory and methodology) are in keeping with various research developments. To achieve this goal, a systematic approach has been used, combining theoretical readings with critical analysis of the studies. The main findings of the study include: The new focus of media research on topics relating to the roles and uses of the new media, the dominance of classical scientific theories over the research in question, the most notable being the theory of uses and revelations, the reliance of new media research on quantitative approaches and their classical tools, as well as most of them on the intentional sample, despite the homogeneity of their research samples.
Public Communication And The Complexity Of Environmental Concerns In Algeria: Acts And Strategies
(جامعة الوادي - University of Eloued, 2022-12-31) Bouguettaya Nassim
The present research work focuses on the communication dimension of public action in terms of protection and promotion of the environment in Algeria. Nonetheless, it is worth pointing out that this public communication is the responsibility of the Ministry in charge of the Environment as part of its assignment of education, awareness and partnership for the protection of the environment, and the promotion of sustainable development. In the actual research, a sample of these actions is studied in order to better understand the modes of communication used by this public institution and the resulting strategies bearing in mind that the greatest attention is to be given to children's communication (especially those in school), to event-related communication, to associative communication and to public (inter-ministerial) communication.

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