الملتقى الدولي الافتراضي حول: البيانات الضخمة والاقتصاد الرقمي كآلية لتحقيق الإقلاع الاقتصادي في الدول النامية "الفرص، التحديات والآفاق

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دور البيانات الضخمة وتقنيات الذكاء الاصطناعي في التسويق الرقمي عبر منصات التواصل الاجتماعي
(University of Eloued جامعة الوادي, 2022-06-18) طيوب, عبد القادر; حوشين, يوسف
تهدف هذه الورقة البحثية إلى ابراز دور البيانات الضخمة وتقنيات الذكاء الاصطناعي في التسويق الرقمي عبر منصات التواصل الاجتماعي، فقد أدى التطور التكنولوجي الكبير المرافق للتحول الرقمي في العصر الحديث إلى تزايد عدد المعلومات المتدفقة، وبروز نوع جديد من البيانات ذات السعة الهائلة والتي عرفت بالبيانات الضخمة. وقد اكتسبت هذه البيانات اهتماما كبيرا وأصبحت تمثل ثروة لصناعة القرارات السياسية، الاجتماعية والاقتصادية، لما تحتويه من معلومات ودلالات هامة . وقد استغلت هذه البيانات بالاعتماد على العديد من تقنيات الذكاء الاصطناعي، وتم توظيفها لخدمة أهداف التسويق الرقمي بشكل عام والتسويق الرقمي عبر منصات التواصل الاجتماعي بشكل خاص. تم التطرق في هذه الورقة البحثية أولا لبعض الجوانب النظرية الخاصة بالموضوع، ثم تم عرض بعض الاحصائيات الخاصة بتطور التسويق الرقمي وبعض الاستطلاعات حول التسويق الرقمي عبر منصات التواصل الاجتماعي. كما تم التركيز على بعض التجارب الرائد ة في هذا المجال ك شركة أمازون، فنادق ماريوت، شركة اوبر ايتس، وشركة ماكدونالدز. وتبين من الدراسة أ ن تحليل البيانات الضخمة باستخدام مختلف تقنيات الذكاء الاصطناعي قد ساهم في اتخاذ القرارات التسويقية الصحيحة بعد تحليل البيانات الخاصة بالأسواق والعملاء، كما ساهم في مساعدة الشركات على التموقع الجيد داخل السوق عن طريق تسطير استراتيجيات تسويقية استباقية تأخذ بعين الاعتبار تفضيلات وسلوكيات العميل في ظل المنافسة الكبيرة . Abstract This research paper aims to highlight the role of big data and artificial intelligence techniques in digital marketing through social media platforms, as the great technological development accompanying digital transformation in the modern era has led to an increase in the number of flowing information, and the emergence of a new type of data with a huge capacity, known as big data. This data has gained great attention and has become a wealth for political, social and economic decision-making, by dint of the information it contains and important implications. This data was exploited by relying on many artificial intelligence techniques, and was employed to serve the goals of digital marketing in general and digital marketing through social media platforms in particular. In this research paper, some theoretical aspects of the topic were first discussed, then some statistics on the development of digital marketing and some surveys about digital marketing through social media platforms were presented. Emphasis was also placed on some of the pioneering experiences in this field, such as Amazon, Marriott Hotels, Uber Eats, and McDonald's. The study showed that the analysis of big data using various artificial intelligence techniques has contributed to making the right marketing decisions after analyzing the data on markets and customers, and also contributed to helping companies to position themselves within the market by developing proactive marketing strategies that take into account the preferences and behaviors of the customer in light of big competition. .
واقع البيانات الضخمة في الشركات متعددة الجنسيات دراسة حالة شركة أمازون
(University of Eloued جامعة الوادي, 2022-06-18) بوالقارة, آمنة; بوشريبة, محمد
Abstract: This study aims to analyze various concepts related to big data and its uses by multinational companies, and to study and analyze the reality of big data uses by Amazon. Through this study, we reached a set of results, the most important of which is that Amazon is a digital company that adopts the culture of big data effectively, and relies on it completely in the conduct of its business, which led it to impose its control more than any other competitor in the market, where big data contributed significantly Attracting customers to Amazon and increasing its incomes, even in light of the Corona pandemic.
التدريب الالكتروني كإستراتيجية لإدارة المواهب في ظل التحول الرقمي
(University of Eloued جامعة الوادي, 2022-06-18) قراشة, دنيا; وناس, أسماء
لللللللللل The current study aimed to identify the impact that e-training plays on activating human talent management processes within organizations of all kinds. The term has become widely known in terms of its development compared to the approved traditional training and the most important objectives desired from its application within organizations through the impact on human talent and the organization as a whole, and the statement of its most important features. And to determine the impact of e-training in activating talent management processes, as the study used the descriptive and analytical approach. The study reached a number of results, the most important of which can be noted: There is a positive impact of the e-training stages on activating talent management processes in light of digital transformation. And work to devote it from the ground.
لتحليل smartPLS إشكالية تحديد نوع نموذج القيا س في برنامج
(University of Eloued جامعة الوادي, 2022-06-18) مدخل, خالد; طير, عبد الحق
In recent years, interest in partial least squares structural equation modeling (PLS-SEM) has increased. And we can know this method as the second generation of modeling that can be very useful for researchers to complete their various research, This research paper aims to clarify the difference between reflective measurement models and formative measurement models as one of the two options in partial structural equation modeling (PLS-SEM) using smartpls program, which is the latest in this method. Through this study, the researcher can get acquainted well with the reflexive and formative models and establish his works in order to ensure the best model, more important and closer to the concept of his study. Thus this paper gives directions to properly implement smartPLS in this new implementation.
التحول الرقمي للإدارة الجبائية في الجزائر في ظل تبني نظام جبايتيك: دراسة تقييمة
(University of Eloued جامعة الوادي, 2022-06-18) بولحية, عفاف; بوجاجة, إبراهيم
تهدف هذه الدراسة إلى تقييم مشروع عصرنة الإدارة الجبائية الذي شرعت فيه الجزائر منذ سنة 2002 سواء على مستوى الهياكل أو التحصي ل، والتأكد من مدى وصوله إلى الأهداف المرجوة، وقد توصلنا إلى أ ن نظام التصريح والدفع عن بعد يعتبر وسيلة فعالة للقضاء على التهرب والغش الضريبي وبالتالي زيادة الحصيلة الجبائية من خلال تعزيز الثقة بين المكلفين والإدارة الضريبية الذي يوفره هذا المشروع . Abstract: The objective of this studyis to assess the project of modernization of fixal administration in which Algeria has started since 2002 both at the level of structure and collection, and to ascertain its attainment of the desired objectives. We have found that the permit and remote payment system is an effective means of eliminating tax evasion and fraud and thus increasing fiscal earnings by strengthening the trust between taxpayers and the tax administration provided by this project.
استخدام الإعلانات عبر مو اقع التواصل الاجتماعي للتأثير في سلوك المستهلكين - قراءة تحليلية في إعلانات مؤسسة Géant عبر موقع التواصل الاجتماعي فيس بوك-
(University of Eloued جامعة الوادي, 2022-06-18) سارة بوشعير; إيمان بوجردة
This study aims to shed light on advertisements through social networking sites and their use to influence consumer behavior by addressing the concepts related to the study and researching the various readings it refers to in a scientific manner, knowing that we chose the social networking site Facebook for the Géant Foundation to view digital advertisements Related to it and its analysis, and it turns out that this institution is one of the pioneers of social networking sites and Facebook, one of which has a large number of followers and fans, shares its ads with them and interacts with them through it to influence it using various methods .
تحديثات "البيانات الضخمة" على نظام المعلومات التسويقية
(University of Eloued جامعة الوادي, 2022-06-18) جايد, مروان; بهوري, نبيل; موفق, سهام
The purpose of this study is introducing the Big data subject and their relation to the marketing function, and the marketing information system which has been accumulated and piling up because of The storage and the new technologies, that one became the producer of organized and unorganized data, such as computers ,Phones and the whole devices connected to internet like TV and GPS, there are many generate this kind of Big data like social media web site, and that's what made many technological companies like "GOOGLE" and" FACEBOOK" thought about the way of how to extract the value and the estimate from this vast Big data and exploit it where it shall.
دور الذكاء الاصطناعي في ادارة أنشطة المؤسسات الاقتصادية
(University of Eloued جامعة الوادي, 2022-06-18) قلاع الدم, العربي; جعني, آمنة
In this research paper, we try to address the reality of artificial intelligence and the role it plays in increasing the efficiency of the administrative activities of economic institutions by highlighting the most important applications applied in them, which in turn increases the performance of economic transactions and creates a digital speed that shows the power of the machine and how it keeps pace with human intelligence, through analysis Super big data without any hindrance or effort.
دور إدارة البيانات الضخمة في تحسين ممارسات إدارة الاحتواء العالي للموارد البشرية - دراسة ميدانية على فروع متعاملي الهاتف النقال بولاية جيجل -
(University of Eloued جامعة الوادي, 2022-06-18) عليون, عبد الحق; حميمدات, صالح
This study aimed to know the role of big data management through (the availability of physical capabilities, the availability of human capabilities, the availability of an appropriate organizational environment) in improving the high-involvement management practices for human resources through (participation in decision-making, information sharing, revenue sharing, knowledge sharing), by carrying out a field study that included all branches of mobile phone operators in the state of Jijel (“Djezzy”, “Ooredoo” and “Mobilis”), the most important intellectual perceptions of the research variables were addressed, with the use of the questionnaire as a tool for data collection by distributing it to (42) Workers, In the concerned companies, and based on the SPSSV25 program, various data were analyzed, and the study finally concluded that big data management has an important role in improving high-improvement management practices of human resources.
Big data analytics for entrepreneurial orientation: Concepts, challenges and applications
(University of Eloued جامعة الوادي, 2022-06-18) Bekkouche, Latifa
The purpose of this study was to explore the processes leading to achieving entrepreneurial orientation through big data analytics. In doing so, we used the narrative approach to analyse thematically the key elements of the events, and because we found it useful in gathering, summarising, and synthesising several numbers of literature on these concepts and their practice. Therefore, we tried to provide readers with a comprehensive background for understanding current knowledge and highlighting the significance of research in understanding these cognate areas. As the results of the study, this review identified the knowledges on what is available on entrepreneurial orientation and big data analytics, thus helping to inform future research in this area, particularly important questions needed to be resolved to make this research area attractive.
السعودية نموذجا (mada) دور التكنولوجيا المالية في تدعيم الكفاءة المصرفي ة مدى
(University of Eloued جامعة الوادي, 2022-06-18) بوسواك, امال; عيساوي, الشافعي; معيفي, ضياء الدين
The study aims to show the impact of the digital transformation of financial services in the modern financial system as a result of the integration of digitization and technology in the financial system, which produced what is termed financial technology, which affected the banking system as it became a challenge that must be accompanied to maintain high performance levels and provide services that satisfy the needs And the desires of individuals, the research included studying the impact of financial technology and banking efficiency. The research sample included a study of the Saudi experience of the Saudi Payments Network (MADA), and the contribution made by the financial industry products to achieving efficiency, quality and efficiency in the banking service through what (MADA) provides of financial products and their evaluation during the study period. Financial technology in the Saudi payments network has contributed to achieving high levels of banking efficiency.
البيانات الضخمة والذكاء الاصطناعي
(University of Eloued جامعة الوادي, 2022-06-18) ريمي, عقبة; رمضاني, وفاء; عاشور, الصادق
This research paper aims to identify the most important theoretical concepts related to big data and artificial intelligence, in addition to the most important techniques of artificial intelligence that depend on big data, and then to reveal the relationship between the use of big data and artificial intelligence together. The relationship that formed between big data and artificial intelligence is a direct reciprocal relationship, and artificial intelligence techniques for big data analytics have added many advantages that made data analysis in a privileged position, as access to data analysis has become easier, automated and more powerful, and unstructured data has become Semi-structured data is analysable and reporting is automated making data accessible.
Modélisation et l’analyse dans le domaine de l’assurance en utilisant les techniques de Datamining
(University of Eloued جامعة الوادي, 2022-06-18) SOUAKRI, Roufaida; SAHRAOUI, Abdelaziz
Dans cet article, on s’intéresse aux éléments qui expliquent le nombre d’accidents déclarés. En règle générale, des méthodes de classification de Data Mining (la technique des arbres de décision) sont utilisés dans la modélisation de la fréquence des sinistres et la détermination du coût de ces derniers Cette technique nous l’avons appliqué sur les données recueillies auprès de la Société Algérienne d’Assurance (SAA), après une étude théorique de l’assurance et la branche automobile, et la présentation de quelques notions de base de Datamining. In this article, we are interested in the elements that explain the number of declared accidents. Typically, data mining classification methods (the decision tree technique) are used in claims frequency modeling and cost determination of claims, we applied this technique to the data collected from the Algerian Insurance Company (SAA), after a theoretical study of insurance and the automobile branch, and the presentation of some basic notions of Datamining.
دور التجارة الإلكترونية في خفض البطالة: دراسة قياسية لمجموعة من دول الاتحاد الأوروبي للفترة ( 2012 - 2021
(University of Eloued جامعة الوادي, 2022-06-18) ساحلي, لزهر; بوصبع, سهام
This study aims to measure and analyze the role of electronic commerce in reducing unemployment for a sample of European Union countries, for the period (2012-2021). The study employed modern standard techniques for panel data, within the framework of static analysis using the (PR), (FEM) and (REM) models. Within the framework of the results of the static analysis, the study concluded that the fixed effects model is the appropriate model, and the main difference between these countries refers the intercept and not the random variable. The results showed that there was a negative and significant relationship between total unemployment index (UEM) and indicators of gross domestic product growth (GDP growth), web sales (WEBS) and Internet use (INTU) at significant levels ranging between 1% and 5%. While the relationship was negative and not significant (not statistically significant) with the value of e-commerce sales index (VECS). Keywords: electronic
Un aperçu sur le e-commerce en Algérie On overview on e-commerce in Algeria
(University of Eloued جامعة الوادي, 2022-06-18) HAMOU, Nadia; RACHEDI, Asma
Résumé : Le présent document a pour objet d’identifier les tendances actuelles du e-commerce en Algérie, en permettant de donner une idée sur l’environnement de cette activité. Afin d’atteindre cet objectif, nous avons suivi une approche exploratoire par laquelle nous avons adopté l’entretien centré comme outil de recherche en vue d’obtenir le maximum d’informations. Notre analyse des résultats a révélé que l’environnement algérien du e-commerce malgré ses obstacles différents sur le plan technologique, économique, et légal offre quelques opportunités et garantit un avenir prometteur. Abstract: The purpose of this paper is to identify the current trends of e-commerce in Algeria, allowing to give an idea on the environment of this trade. In order to achieve this objective, we have followed an exploratory approach by which we adopted the focused interview as a research tool in order to obtain a maximum of information. Our analysis of the results revealed that the Algerian environment of the e-commerce in spite of its different obstacles on the technological, economic, and legal level, it offers some opportunities and it guarantees a promising future for this discipline.
التسويق الرقمي في ظل بيانات منصات التواصل الاجتماعي
(University of Eloued جامعة الوادي, 2022-06-18) حموش, حسين; بوزكري, جيلالي
یعتبر الاقتصاد الرقمي وسبلة حدیثة للتعامل الاقتصادي المحلي والدولي ، وهو الاقتصاد القائم على وسائل الاتصال الحدیثة وبالأخ ص على الانترنت، ومنصات التواصل الاجتماعي یتسم بالعدید من الخصائ ص الاقتصاد السرعة في الأداء والاستجابة المباشرة وانخفاض التكلفة واقتصاد لا حدودي وغيرها مما یجعل نماذج الأعمال فیه أكثر كفاءة وفعالیة . أفرزت الدراسة الى وجود اهتمام كبير من قبل الافراد والمؤسسات بمنصات التواصل الاجتماعي ومساهمة فعالة لهذه الاخيرة في ممارسة التسویق الرقمي عبر أنحاء العالم . Abstract The digital economy is considered a modern means of local and international economic interaction. It is an economy based on modern means of communication, especially on the Internet, and social media platforms. It has many characteristics. The economy is fast in performance, direct response, low cost, borderless economy, and others, which makes business models in it more efficient and effective. The study revealed that there is a great interest by individuals and institutions in social media platforms and an effective contribution of the latter to the practice of digital marketing around the world.
استخدام تقنية الذكاء الاصطناعي لتحقيق التنمية الاقتصادية والاجتماعية دراسة رؤية 2031 لدولة الامارات العربية المتحدة
(University of Eloued جامعة الوادي, 2022-06-18) مصطفاوي, حياة; مائدة, فيصل محمد
The study aims at demonstrating the role of artificial intelligence techniques in achieving the economic and social development and to shed light on the UAE in its adoption of the strategy of artificial intelligence and introducing various modern technologies and robotics in all fields of life such as: health, education, transportation and the military side etc., and it was able to exploit all available energies and resources and its strategic location and ability to Attracting pioneering capabilities and skills in this field. All of these factors and others helped to build a new country and a brilliant future that would compete with the countries of the world. All to these changes contributed to raising work productivity, reducing costs, and raising the standard of living and alleviating work pressures on the human element, i.e. saving effort cost. and the time.
l'influence du "big data" sur le controle de gestion 3.0-la société nationale des transports ferroviaires comme étude de cas-
(University of Eloued جامعة الوادي, 2022-06-18) HADJI Ishak, zakaria; MAKHLOUFI, Meriem
Notre travail analysera dans un premier lieu le contexte et le cadre théorique du contrôle de gestion, tout en mettant l’action sur ses outils. Cette réflexion prendra en compte la transformation digitale impactant les modes de fonctionnement de ce métier et son évolution dans une logique d'innovation continue au sein d'une entreprise. Ceci nous mènera vers le traitement de la question principale de notre sujet, et que nous allons prendre la société nationale des transports ferroviaires comme étude de cas. Abstract: Our work will first analyze the context and the theoretical framework of management control, while putting the action on its tools. This reflection will take into account the digital transformation impacting the modes of operation of this profession and its evolution in a logic of continuous innovation within a company. This will lead us to the treatment of the main question of our subject, and that we will take the national rail transport company as a case study.
واقع الاقتصاد الرقمي في الدول النامية
(University of Eloued جامعة الوادي, 2022-06-18) يحياوي, إيمان; هيبور, فوزية
The study aims to know the reality of the digital economy in developing countries in light of the challenges and difficulties it faces, with a focus on the importance of digital technology in Algeria, as the digital economy is among the new economies that are closely linked to the extent of technology development in the world. It is built on a high-quality digital infrastructure, which all countries seek to implement despite the challenges they face and the surrounding circumstances, especially developing countries that suffer from a lack of means and capabilities. This research concluded that developing countries are at the beginning of the way to use modern technologies and available financial innovations that must be given great attention: such as cloud services and big data and their analysis
ARDLقياس أثر البحث والتطوير التكنولوجي على النمو الاقتصادي على المدى البعيد في الجزائر خلال الفترة 1990 - 2020 باستخدام منهجية
(University of Eloued جامعة الوادي, 2022-06-18) صماري, عبد السلام; نعمي, عبد االله; بن حبيب, طه
تهدف هذه الورقة البحثية إلى قياس أثر البحث والتطوير التكنولوجي على النمو الاقتصادي في الجزائر على المدي البعيد خلال الفترة 1990 - 2020 وذلك باستخدام منهجية ARDL ، حيث أظهرت نتائج الدراسة أن طلبات تسجيل براءات الاختراع كان لها أثر إيجابي ومعنوي على النمو الاق تصادي في الجزائر خلال فترة الدراسة على المديين القريب والبعيد، وعلى العكس من ذلك، كان لعدد مخابر البحث العلمية تأثير سلبي وغير معنوي على النمو الاقتصادي سواء على المدى القريب أو البعيد. This research paper aims to measure the impact of research and technological development on economic growth in Algeria in the long-run during the period 1990-2020, using the ARDL methodology, as the results of the study showed that patent applications had a positive and significant impact on economic growth in Algeria during the study period. In the short and long term, on the contrary, the number of scientific research laboratories had a negative and insignificant impact on economic growth, whether in the short or long term .