The Impact Of Algerian Influencers On Consumer Behavior

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dc.contributor.authorAdnane, Houssem
dc.date.accessioned2023-11-12T09:19:00Z
dc.date.available2023-11-12T09:19:00Z
dc.date.issued2023-06-30
dc.descriptionمقالen_US
dc.description.abstractSocial media has become an integral part of daily life, and it has significantly influenced consumers' purchasing behavior. Social media influencers, who are individuals with a large following on social media platforms, are increasingly being used as marketing tools to promote products and services. In Algeria, social media influencers are playing a crucial role in influencing consumer behavior. Therefore, this study aims to investigate the impact of Algerian social media influencers on consumer behavior. The study uses a quantitative research design, and the data was collected through a survey of 500 Algerian consumers. The findings indicate that Algerian social media influencers have a significant impact on consumer behavior, and their followers tend to trust their recommendations when it comes to purchasing decisions. The study concludes that social media influencers in Algeria can be effective marketing tools, and businesses can leverage them to enhance their brand image and increase salesen_US
dc.identifier.citationAdnane ، Houssem. The Impact Of Algerian Influencers On Consumer Behavior. مجلة العلوم الإدارية والمالية.مج 07. العدد01. 2023/06/30 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]en_US
dc.identifier.issn2602-6139
dc.identifier.urihttp://dspace.univ-eloued.dz/handle/123456789/29902
dc.language.isoenen_US
dc.publisherجامعة الوادي - University of Eloueden_US
dc.subjectsocial media influencers, marketing, Algerian consumer behavior, brand image, sales.en_US
dc.titleThe Impact Of Algerian Influencers On Consumer Behavioren_US
dc.typeArticleen_US

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