The Impact Of Algerian Influencers On Consumer Behavior
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Date
2023-06-30
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جامعة الوادي - University of Eloued
Abstract
Social media has become an integral part of daily life, and it has significantly
influenced consumers' purchasing behavior. Social media influencers, who are individuals
with a large following on social media platforms, are increasingly being used as marketing
tools to promote products and services. In Algeria, social media influencers are playing a
crucial role in influencing consumer behavior. Therefore, this study aims to investigate the
impact of Algerian social media influencers on consumer behavior. The study uses a
quantitative research design, and the data was collected through a survey of 500 Algerian
consumers. The findings indicate that Algerian social media influencers have a significant
impact on consumer behavior, and their followers tend to trust their recommendations when
it comes to purchasing decisions. The study concludes that social media influencers in
Algeria can be effective marketing tools, and businesses can leverage them to enhance their
brand image and increase sales
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مقال
Keywords
social media influencers, marketing, Algerian consumer behavior, brand image, sales.
Citation
Adnane ، Houssem. The Impact Of Algerian Influencers On Consumer Behavior. مجلة العلوم الإدارية والمالية.مج 07. العدد01. 2023/06/30 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]