Using Calls To Action As An Inbound Marketing Conversion Practice

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dc.contributor.authorMeslem, Hanane
dc.contributor.authorAbbaci, Ayoub
dc.date.accessioned2023-11-08T14:20:48Z
dc.date.available2023-11-08T14:20:48Z
dc.date.issued2023-06-30
dc.descriptionمقالen_US
dc.description.abstractThe development of the new inbound marketing approach focusing on the user led to the emergence of several practices aiming at converting visitors into leads. The objective of our study is to examine the role of calls to action in guiding conversion intent among Algerian Internet users. Our sample consists of 216 respondents generated through a quantitative survey via an online questionnaire. The findings of this research show that overall, calls to action constitute a significant conversion opportunity as long as the content and the counterparty have been clearly identified and assigned an importance by the users. However, conversion may go beyond the traditionally known design criteria, additional factors may take place and drive the conversion actionen_US
dc.identifier.citationMeslem، Hanane. Abbaci ، Ayoub. Using Calls To Action As An Inbound Marketing Conversion Practice . مجلة العلوم الإدارية والمالية.مج 07. العدد01. 2023/06/30 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]en_US
dc.identifier.issn2602-6139
dc.identifier.urihttp://dspace.univ-eloued.dz/handle/123456789/29836
dc.language.isoenen_US
dc.publisherجامعة الوادي - University of Eloueden_US
dc.subjectInbound marketing ; Call to action ; Conversionen_US
dc.titleUsing Calls To Action As An Inbound Marketing Conversion Practiceen_US
dc.typeArticleen_US

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