Using Calls To Action As An Inbound Marketing Conversion Practice
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Date
2023-06-30
Authors
Journal Title
Journal ISSN
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Publisher
جامعة الوادي - University of Eloued
Abstract
The development of the new inbound marketing approach focusing on the user led
to the emergence of several practices aiming at converting visitors into leads. The objective
of our study is to examine the role of calls to action in guiding conversion intent among
Algerian Internet users.
Our sample consists of 216 respondents generated through a quantitative survey via an
online questionnaire.
The findings of this research show that overall, calls to action constitute a
significant conversion opportunity as long as the content and the counterparty have been
clearly identified and assigned an importance by the users. However, conversion may go
beyond the traditionally known design criteria, additional factors may take place and drive
the conversion action
Description
مقال
Keywords
Inbound marketing ; Call to action ; Conversion
Citation
Meslem، Hanane. Abbaci ، Ayoub. Using Calls To Action As An Inbound Marketing Conversion Practice . مجلة العلوم الإدارية والمالية.مج 07. العدد01. 2023/06/30 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]