Influence Of Electronic Word-of-mouth On Consumer Behaviour
| dc.contributor.author | Sayah, Fatima | |
| dc.date.accessioned | 2023-05-09T18:25:13Z | |
| dc.date.available | 2023-05-09T18:25:13Z | |
| dc.date.issued | 2021-12-01 | |
| dc.description | مقال | en_US |
| dc.description.abstract | This paper investigates the impact of electronic word-of-mouth (e-WOM) on consumers' purchase decisions, and more specifically on product attitude and purchase intention. After a brief review of the academic literature, we conducted a survey of 70 respondents. The results of the data analysis, using PLS structural equation modelling, show that e-WOM has a positive and a significant impact on product attitude and purchase intention. Managerial implications and avenues for future research are addressed. | en_US |
| dc.identifier.citation | Sayah ، Fatima. Influence Of Electronic Word-of-mouth On Consumer Behaviour . مجلة الاقتصاد والتنمية المستدامة. مج 04. العدد 03. 2021/12/01. جامعة الوادي[اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل ] | en_US |
| dc.identifier.issn | 2661-7986 | |
| dc.identifier.uri | https://dspace.univ-eloued.dz/handle/123456789/22499 | |
| dc.language.iso | en | en_US |
| dc.publisher | جامعة الوادي - University of Eloued | en_US |
| dc.subject | electronic word of mouth ; Product attitude ; Purchase intention ; Consumer behavior | en_US |
| dc.title | Influence Of Electronic Word-of-mouth On Consumer Behaviour | en_US |
| dc.type | Article | en_US |
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