Influence Of Electronic Word-of-mouth On Consumer Behaviour
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Date
2021-12-01
Authors
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Journal ISSN
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Publisher
جامعة الوادي - University of Eloued
Abstract
This paper investigates the impact of electronic word-of-mouth (e-WOM) on
consumers' purchase decisions, and more specifically on product attitude and purchase
intention. After a brief review of the academic literature, we conducted a survey of 70
respondents. The results of the data analysis, using PLS structural equation modelling, show
that e-WOM has a positive and a significant impact on product attitude and purchase
intention. Managerial implications and avenues for future research are addressed.
Description
مقال
Keywords
electronic word of mouth ; Product attitude ; Purchase intention ; Consumer behavior
Citation
Sayah ، Fatima. Influence Of Electronic Word-of-mouth On Consumer Behaviour . مجلة الاقتصاد والتنمية المستدامة. مج 04. العدد 03. 2021/12/01. جامعة الوادي[اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل ]