صورة الاسرة الجزائرية في الومضات الاشهارية

Abstract

This study came under the title of the image of the Algerian family in advertising flashes, a semiological study, which aims to find out the extent to which television advertising represents the reality of the Algerian family and Algerian society, where, this study fell within the descriptive studies in the style of diseases, where we relied on the semiological analysis approach using the approach of Roland Barth and we have identified a sample represented in five television advertisements and several results were reached, the most important of which are: Publicity explained many positive values in the Algerian family, including cooperation, love, intimacy and the flashes contributed to the representation of Algerian socity . and this was through the music used in the advertisement . so music that ear of the target audience .in addition to increasing the of the dedication national music that repersenent the algerainsocity. Key word television advertisements . Algerian family. algerainsocity.