دور قيم العمل في تحقيق الميزة التنافسية في المؤسسة

Abstract

"Abstract: - The objective of the study: our study aimed to identify the role of the work values in achieving the competitive advantage with a sample of workers in the Algerian telecom corporation in El- Oued. - determining the role of innovative values in achieving the competitive advantage of Algeria telecom. - to know the role of the values of achievement in achieving the competitive advantage in the Algerian telecom corporation. - knowing the role of the values of teamwork in achieving the competitive advantage of the Algerian telecom corporation. - The main question: what is the role of the values of work in achieving the competitive advantage in the Algerian telecom corporation? - The main hypothesis: the role of business values contributes to the competitive advantage of Algerian telecom. - Methodology used in the study: the use of descriptive approach to describe the phenomenon studied. - Society and sample of the study: the study sample was conducted on a random sample consisting of (39) workers in the Algerian telecom corporation in El- Oued (56) workers. - Study tool: a survey questionnaire was developed for this purpose as a tool for collecting data from the field of study; the questionnaire included (39) items divided into three axes. Results: - work values play a role in achieving the competitive advantage of Algeria telecom. Recommendations: - work on the development of ideas and building values work of the organization to coordinate and improve its activities and this would lead to the development of more rational and interactive organizational methods. keywords: work values، competitive advantage -