دور التسويق السياسي عبر وسائل الإعلام في دعم التوجهات السياسية للناخب الجزائري

Abstract

This study focused on the role of political marketing in Algeria in shaping voter attitudes through the media, through a field study on a sample of residents of El Oued municipality. The study aimed to investigate the role of political marketing through the media in shaping Algerian voter attitudes. The study adopted a descriptive methodology, using purposive sampling and a questionnaire as a data collection tool. The results showed that the media plays a role in introducing candidates and their parties, used to attract and persuade voters, with its usage enhancing understanding and positive impact of political marketing. The findings also indicate that the media, especially modern ones, reduce the time and effort required for communication with voters, contributing to achieving the goals of candidates' campaigns. Based on these results, the importance of the media in political marketing and its active role in communicating with voters and disseminating political ideas can be emphasized