الإبداع التنظيمي دعامة أساسية لتحقيق الميزة التنافسية بالمؤسسات الصغيرة والمتوسطة بولاية جيجل

Abstract

This paper aimed to identify the organizational creativity’ support to achieve competitive advantage in small and medium enterprises in the state of Jijel. This can be done through measuring and analyzing the impact between organizational creativity as the independent variable, and competitive advantage as the dependent variable. The study population was represented by the top management of small and medium enterprises in the state of Jijel. We used the questionnaire to collect data. It was distributed on the study sample (157managers). Data were processed statistically by using the statistical package for social sciences (SPSS v19). The study reached a number of results. It proved that: Organizational creativity positively affects the competitive advantage of small and medium enterprises in the state of Jijel