Launch Of A New Pharmaceutical Product

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dc.contributor.authorBouzerouata Ilhem
dc.contributor.authorChetih Hichem
dc.date.accessioned2024-11-28T10:13:27Z
dc.date.available2024-11-28T10:13:27Z
dc.date.issued2024-10-31
dc.description.abstractThe aim of our research is to analyse pharmaceutical marketing in new product launches and to look at the problems in applying the marketing mix for new medicines, as well as the effectiveness of B-to-B communication in the context of a new product launch. We used a qualitative approach, conducting semi-structured interviews with key opinion leaders and board members such as heads of marketing departments. The results show the importance of the relationship between the organisation and these professionals, as well as the relationship between the marketing department and healthcare professionals: doctors and pharmacists
dc.identifier.citationBouzerouata, Ilhem. Chetih , Hichem . Launch Of A New Pharmaceutical Product . Journal of business and finance economy. Vol. 09. N. 02. 31 october2024. faculty of economie commercial and management sciences. university of el oued [visitedin ../../….]. availablefrom[copy linkhere].
dc.identifier.issn2543-3660
dc.identifier.urihttps://dspace.univ-eloued.dz/handle/123456789/35805
dc.language.isoen
dc.publisherجامعة الوادي University of Eloued
dc.subjectProduct launches
dc.subjectNew products
dc.subjectPharmaceutical.
dc.subject. industry
dc.subjectpharmaceutical marketing
dc.subjectcommunication
dc.titleLaunch Of A New Pharmaceutical Product
dc.typeArticle

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