Adopting Blue Ocean Strategy To Break The Competition And Create Value Innovation -case Study Of Sun Circus Company-

Abstract

This study attempts to highlight the “Blue Ocean Strategy” as one of the most important modern strategies capable of tackling the dangers of intense competition in the Red Oceans. Indeed, it has been noted that this strategy plays an important role in the creation of Value Innovation through the four dimensions that underlie it (ERRC: Eliminating, Reduction, Raising and Creativity). Finally, the study presents the experience of "Sun Circus" Company as one of the successful experiences for creating Blue Ocean in already declining and saturated industry. The study concludes with the presentation of relevant results and recommendations that can help companies better adapt to and adopt the Blue Ocean philosophy.