استخدام الأساتذة الجامعيين لتقنيات الذكاء الاصطناعي في بحوث الإعلام والاتصال

Abstract

هدفتهذهالدراسةإلىمعرفةتقنيات الذكاء الاصطناعي التي يستخدمها الأساتذة الجامعيين في بحوث الإعلام والاتصال،حيثاعتمدتهذهالدراسةعلىالمنهجالوصفي التحليلي،كماتمتصميماستمارةاستبانةوتوزيعهاعلىعينةمسحيةمنأساتذةعلومالإعلاموالاتصالبجامعةالوادي،إذ تمت المعاينة بطريقة عشوائية بسيطة، وتكونمجتمعالدراسةمنجميعأساتذةقسمالاعلاموالاتصالبجامعةالشهيدحمهلخضربالوادي،حيث كانتعينةالدراسة (30) مفردة. This study aimed to identify the artificial intelligence (AI) techniques used by university professors in media and communication research. The study employed a descriptive-analytical approach and involved designing and distributing a questionnaire to a sample of media and communication professors at the University of El Oued. The sampling method used was simple random sampling, and the study population consisted of all faculty members in the Media and Communication Department at the University of the Martyr Hamma Lakhdar of El Oued. The sample size was 30 individuals. The study yielded the following results: The study confirmed that the main motivations for using AI techniques in research among most of the sample members are time-saving and facilitating the analysis of large datasets. Half of the sample confirmed that AI techniques sometimes improve the quality of data. The study concluded that the majority of participants view AI techniques as a means to enhance research efficiency, with slight variations in the level of reliance on these techniques. The study indicated that AI techniques consistently have a positive impact on the accuracy of research results for 63.3% of the sample members. The study found that most participants believe AI techniques significantly contribute to improving the ability to handle large datasets, with 70% of the sample affirming this.