واقع وآفاق تطبيق التسويق الرقمي بالمؤسسات السياحية والفندقية دراسة حالة الشركة العالمية Tripadvisor.com
No Thumbnail Available
Date
2023-09-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة الوادي - University of Eloued
Abstract
This study aims to identify the
reality and prospects for the application of
digital marketing in tourism and hotel
establishments, with a case study of the
global company Tripadvisor.com, where
the analytical descriptive approach was
relied upon, which relies on analyzing
data collected from various interested
websites. The digital marketing by the
company Tripadvisor.com is evident
through the distinguished position
occupied by the studied company among
its competitors, as well as its increasing
growth rates from year to year in all
fields. Therefore, tourism and hotel
establishments in all countries of the
world and Algeria must adopt the digital
marketing option as a strategic option for
them. And take inspiration from the
company's Tripadvisor.com experience
Description
مقال
Keywords
التسويق الرقمي ; المؤسسات السياحية ; المؤسسات الفندقية ; المواقع الالكترونية ; شركة, Digital marketing, tourism establishments, hotel establishments, websites, Tripadvisor.com.
Citation
سيلم ، مختار. عليان ، فتحي . واقع وآفاق تطبيق التسويق الرقمي بالمؤسسات السياحية والفندقية دراسة حالة الشركة العالمية Tripadvisor.com . مجلة الاقتصاد والتنمية المستدامة.مج 06. العدد02. 2023/09/01 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]