أثر الترويج الدولي على تموقع المنتج السياحي الصحراوي الجزائري في السوق الدولية

Abstract

This study sheds light on the impact of international promotion in its dimensions of international advertising, personal selling, international public relations, and sales promotion on positioning Algerian desert tourism products in the international market. To highlight this role, a questionnaire was distributed to tourist agencies in some southern Algerian states represented by (Ghardaia, Ouargla, Djanet), with a sample size of 37 agencies. The data obtained were analyzed using the statistical analysis program SPSS. The study found that there is a positive impact of international promotion on the positioning of desert tourism products in the international market, and entering the international market efficiently and effectively is achieved through the integration and correlation of international promotion tools.