أثر اليقظة التجارية على استغلال تكنولوجيا المعلومات والاتصال في المؤسسات الاقتصادية الجزائرية خلال الفترة 2000- 2019

Abstract

Our objective In this study is trying to find out the extent of The impact of the commercial vigilance on the information and communication technology exploitation's in the Algerian economic enterprises during the period 2000-2019, based on the annual reports. of the World Economic Forum (WEF) and using the appropriate analytical tools. We have concluded that the absorption of information and communication technology (ICT) in business in Algeria is still below the required level, and that the need for commercial vigilance in economic institutions leads to an increase in the level of exploitation of information and communication technology, especially in its relations with customers.