Understanding Of Green Marketing : A Study To Determine The Tendencies Of Hospital Doctors Towards Using Green Products

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Date

2016-04-30

Journal Title

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Publisher

جامعة الوادي - University of Eloued

Abstract

this study tries to find the relation between the green marketing conception and the behaviours towards green products using a representative sample ,which is composed of 60 doctors work at Mohamed Boudiaf hospital of ouargla-Algeria. the researcher used Statistical Package for Social Science Software (SPSS) version 19, The results of this study indicated that Age, gender, types of doctors and incomes have significant influences on green purchase behaviour of doctors at hispital of ouargla.

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مقال

Keywords

Green marketing, Green mix marketing, , Eco products, Green consumers Behaviour

Citation

Khouildat، Salah. Zaid، Mourad . Understanding Of Green Marketing : A Study To Determine The Tendencies Of Hospital Doctors Towards Using Green Products. مجلة الدراسات الإقتصادية و المالية. مج 09. العدد 01. 30/04/2016 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]

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