The Role of Small and Medium Enterprises in Achieving Sustainable Development of Drinking Water Purification

Abstract

Sustainable development represents one of the effective approaches to evaluate performance improvement, as it represents a vital production of its requirements and the most effective element. Therefore, sustainable development is the essence of performance, and there is no performance improvement without sustainable development. The results indicated a lack of concern in the sustainable development process, which was reflected in the organization’s performance and the absence of coordination between administrations and environmental actors, in addition to poor environmental awareness among many social strata resulting in absence of a continuous environmental evaluation, down to the low level of environmental performance. It was also found that most of the enterprises owners are those whose ages range from 20 to 50 years, which indicated that the conducted enterprises are not constrained to a specific age. It is also found that marketing problems have achieved (3.236) with a relative weight of (64.7%) indicating the sample approval on-axis average. The statements' means ranged between (2.94-3.54) with relative weight (58.8%-70.8%) and those percentages showed the study sample's approval on the phrases in an average level concerning the marketing problems.