تحديثات "البيانات الضخمة" على نظام المعلومات التسويقية

Abstract

The purpose of this study is introducing the Big data subject and their relation to the marketing function, and the marketing information system which has been accumulated and piling up because of The storage and the new technologies, that one became the producer of organized and unorganized data, such as computers ,Phones and the whole devices connected to internet like TV and GPS, there are many generate this kind of Big data like social media web site, and that's what made many technological companies like "GOOGLE" and" FACEBOOK" thought about the way of how to extract the value and the estimate from this vast Big data and exploit it where it shall.