JEFS_Vol 17 N 01

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JEFS_Vol 17 N 01

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Browsing JEFS_Vol 17 N 01 by Subject "Content Marketing"

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    تأثير التسويق بالمحتوى عبر مواقع التواصل الاجتماعي في تعزيز النية الشرائية
    (جامعة الوادي University of Eloued, 2024-12-26) قريبيز، حسام الدين; ساحي ،مصطفى
    This study aims to shed light on the impact of content marketing through social media platforms on the purchasing intention of a sample of subscribers to the Royal Mill company should be present in good content, including (Relevance, Credibility, Value, And Attractiveness). The survey was used as a data collection tool with a sample size of 386 subscribers. Data analysis was performed using the Statistical Package for the Social Sciences (SPSS V26). The study concluded the presence of a statistically significant positive relationship between the combined elements of content marketing and the enhancement of purchasing intention among the study sample.