JESD_Vol 08N 01

JESD_Vol 08N 01

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An Analytical Study Of The Reality Of Bancassurance In Algeria
(جامعة الوادي University of Eloued, 2025-03-01) Bali ,Hamza; Bali, Mossab
This study aims to highlight the role of banks in distributing insurance products through bancassurance agreements, which represent one of the most important distribution channels offered by Algerian banks. These agreements can generate additional income for both banks and insurance companies while promoting the sector in Algeria. The study also seeks to shed light on the reality of bancassurance practices in Algeria by identifying the factors that contribute to the success of this activity and the challenges it faces. The study adopted a descriptive approach by addressing the theoretical concepts related to bancassurance and an analytical approach by examining the figures and statistics of this branch of insurance during the period 2012–2022. The findings reveal that bancassurance in Algeria has achieved significant progress during the study period. However, it still faces several shortcomings, including legislative gaps, the limited range of products offered, and the lack of an insurance culture within Algerian society.