AE_Vol 01 N 01
Permanent URI for this collectionhttps://dspace.univ-eloued.dz/handle/123456789/20277
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Browsing AE_Vol 01 N 01 by Subject "التسويق الصحي؛ جودة الخدمات الصحية؛ مستشفى محمد بوضياف."
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Item دور التسويق الصحي في تحسين جودة الخدمات الصحية في المؤسسات الاستشفائية -مستشفىى محمد بوضياف بغليزان نموذجا-(جامعة الوادي - University of Eloued, 2018-06-30) بطاهر, بختةThe main objective of our study is to try to show the role of health marketing in improving the quality of health services in hospitals. Therefore, we conducted a field study at Mohammed Boudiaf Hospital in Gleizan, where we distributed 50 questionnaires to their workers and retrieved 36 valid questionnaires for analysis. Several of the most important results are that health marketing has an effective role in improving the quality of health services in hospitals.