Browsing by Author "Benbertal, Abdelkader"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    L’interaction Entre La Satisfaction Et La Qualité Des Services: Etude Normative Et Références Aux Cas Du Marketing Des Services.
    (جامعة الوادي - University of Eloued, 2021-10-20) Medjdoub, Abdelhamid; Benbertal, Abdelkader
    La satisfaction est une notion fondamentale du marketing qui a été l’origine de nombreuse étude et modélisation, principalement dans le marché de la grande consommation, La mesure de la satisfaction est un processus qui est aujourd’hui bien assimilé et largement utilisé par les entreprises. Nous allons développer dans cette recherche la notion de la satisfaction ainsi que l’interaction entre la satisfaction et la qualité et la mesure de la satisfaction de la clientèle tout en faisant références au marketing des services.
  • No Thumbnail Available
    Item
    The Mediating Role Of Business Intelligence In The Relationship Between Entrepreneurial Competencies And The Competitive Advantage On Small Enterprises In Algeria
    (جامعة الوادي - University of Eloued, 2022-06-30) Benbedra, Amina; Hamdi, Aboulkacem; Benbertal, Abdelkader
    This study investigates the mediation of business intelligence in the relationship between entrepreneurial competencies and the competitive advantage among small enterprises in the province of Algiers. The study was carried out using the quantitative method with exploratory and descriptive purposes. Exploratory research was conducted through in-depth interviews with five entrepreneurs. A descriptive survey involved the application of the questionnaire tool, and the target sample was the entrepreneurs of small enterprises, which numbered 92. The data was analyzed using statistical programs (Jamovi, Smart-PLS, Excel). The results revealed that business intelligence acts as a mediator between analytical, leadership, and marketing competencies in achieving the competitive advantage of small enterprises