Journal of Administrative and Financial Sciences مجلة العلوم الإدارية والمالية

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The Impact Of Algerian Influencers On Consumer Behavior
(جامعة الوادي - University of Eloued, 2023-06-30) Adnane, Houssem
Social media has become an integral part of daily life, and it has significantly influenced consumers' purchasing behavior. Social media influencers, who are individuals with a large following on social media platforms, are increasingly being used as marketing tools to promote products and services. In Algeria, social media influencers are playing a crucial role in influencing consumer behavior. Therefore, this study aims to investigate the impact of Algerian social media influencers on consumer behavior. The study uses a quantitative research design, and the data was collected through a survey of 500 Algerian consumers. The findings indicate that Algerian social media influencers have a significant impact on consumer behavior, and their followers tend to trust their recommendations when it comes to purchasing decisions. The study concludes that social media influencers in Algeria can be effective marketing tools, and businesses can leverage them to enhance their brand image and increase sales