(جامعة الوادي - University of Eloued, 2023-06) Mirza, Hadjer
This article presents the main conclusions of recent literature on the challenges posed by new media to public relations. We also aim to understand how public relations professionals use new media technologies in their profession, and whether they respect the code of ethics, even if the company has its own guidelines or not, by considering the case of two different companies in Algeria.
