Understanding Of Green Marketing : A Study To Determine The Tendencies Of Hospital Doctors Towards Using Green Products
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Date
2016-04-30
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة الوادي - University of Eloued
Abstract
this study tries to find the relation
between the green marketing
conception and the behaviours towards
green products using a representative
sample ,which is composed of 60
doctors work at Mohamed Boudiaf
hospital of ouargla-Algeria. the
researcher used Statistical Package for
Social Science Software (SPSS)
version 19, The results of this study
indicated that Age, gender, types of
doctors and incomes have significant
influences on green purchase
behaviour of doctors at hispital of
ouargla.
Description
مقال
Keywords
Green marketing, Green mix marketing, , Eco products, Green consumers Behaviour
Citation
Khouildat، Salah. Zaid، Mourad . Understanding Of Green Marketing : A Study To Determine The Tendencies Of Hospital Doctors Towards Using Green Products. مجلة الدراسات الإقتصادية و المالية. مج 09. العدد 01. 30/04/2016 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]