Artificial Intelligence In Marketing
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Date
2025-04-17
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Publisher
جامعة الوادي University of Eloued
Abstract
This research examines the transformative role of artificial intelligence (AI) in marketing, addressing its
potential to enhance organizational efficiency, boost customer engagement, and improve business outcomes.
The study aims to explore innovative AI applications, such as big data analytics and deep learning, to enable
precise decision-making and personalized marketing campaigns. The findings reveal that AI significantly
improves campaign personalization and customer satisfaction, leading to increased sales and loyalty. However,
challenges such as skill gaps, privacy concerns, and organizational resistance persist. The study recommends
enhancing technical training and implementing ethical strategies to overcome these barriers and ensure
sustainable success in digital markets.
Description
Keywords
Artificial Intelligence, Marketing, Business, Strategic Tools, Customer Engagement, Innovation
Citation
Sadok ,Achour. Ayadi ,Salah. Artificial Intelligence In Marketing. Journal of business and finance economy. Vol. 10. N. 01. 17 april 2025. faculty of economie commercial and management sciences. university of el oued .