Aesthetic Values In Algerian Television Advertising A Semiotic Analysis-

Abstract

In this scientific article, we rely on semiological analysis to extrapolate the importance of treating the significance of music in the television advertising discourse from an implicit and semantic angle that allows diving into the essence of this art and its symbolic depth in order to touch its semantic peculiarities and then know the relationship between its signs, and from there approach the meaning of advertising music in the semantic field that Several data are fused in it that contribute in one way or another to the formation of its symbolic dimension. The importance of the problem of the study is evident, which is related to the dismantling of the various musical codes that form different semantic structures and the comparison between the meanings and connotations that can be accessed through the symbolic interaction between the signs of the forms formed for the various semiotic structures of function. Through this study, we came to the conclusion that the advertising music in the advertising flashes was employed in its entirety to translate the advertising content, and this means that there is a correlation in the content, that is, between the material of the advertising flash that includes many symbols and cultural implications and the connotations of music that enhance that reference, and increase the deepening of it The meaning of the advertising speech.