Coordination of creativity and innovation efforts between the government orientations and efficiency of the university.

Abstract

The success of scientific innovation and industrial innovation requires good coordination between the university as a "producer" of innovation and its beneficiary: the "customer", the government in all its institutions, especially the public institutions and productive and service sectors. To the extent that the overall strategic plan of the government should be stimulating, it requires that the university be at the level of the direction of the government and its partners. So that the university will not be overwhelmed by itself; the role of the economy and society will be forgotten, and the state will have no chance of achieving sustained economic growth based on scientific research, technological innovation and managerial innovation. Modern methods of management are based on the need for the university to adopt the concepts of management according to the overall quality, to create the appropriate environment for the industry and marketing creativity and innovation. Based on the above, good and effective coordination between the government, the university and the institutions makes the creativity and innovation in products and services move according to a clear plan between the university as a product of innovation and creativity, and the government and companies as a customer. The following research problem can be posed: What are the mechanisms for coordinating the innovation and creativity industry between the government, companies and the university? We will trying to answer the main question: 1. What is the importance of creativity and innovation in the higher education sector? 2. What is TQM's relation to creativity and innovation in the university? 3. How does the university prepare the conditions of creativity and innovation and what are the means of marketing them? 4. What role does the Government and the University play in the direction of creative and innovative knowledge production? Based on the questions raised, the main points of the research paper can be summarized as follows: Methodology of the study.II - Concepts of creativity and innovation in the higher education sector. Third: The relationship between TQM and creativity and innovation in the university. Fourth: The main incubator to create creativity and innovation. V. Creativity and innovation between the directions of government, companies and the university. Results and Conclusion.