The Linguistic Features of Advertising English

Abstract

In an increasing globalized world, issues relevant to advertising are becoming more important. The effectiveness of advertisements in promoting companies` products has led to the spread of advertising all over the world and a significant amount of this advertising uses English language. This paves the way to the emergence of advertising English that has been considered a variety of English for Specific Purposes (ESP), more specifically of English for Business and Economics (EBE) because of its economic content and purpose. English for advertising has very specific linguistic and discursive features that show that advertising English is a particular genre of specialized discourse. Thus, the aim of this study is to analyze the language of advertising in English in order to identify the different linguistic and discursive specificities of advertising English. For that aim, the current study selected a sample of advertising English texts. This article ends up with presenting the different key linguistic and discursive features of English for advertising.