ريادة الأعمال كآلية لتعزيز الميزة التنافسية في المؤسسة الاقتصادية – دراسة حالة الشركة الجزائرية للتأمين Saa – فرع عنابة

Abstract

This research paper aims to highlight the extent to which entrepreneurship is adopted as a mechanism to enhance competitive advantage in the economic institution, as well as to shed light on the most important dimensions that help it achieve its competitive advantage and discover the conditions that contribute to its activation in the SAA Annaba branch. The study also relied on the descriptive and analytical approach to describe The current situation, where a questionnaire was directed to a sample of 30 individuals, and the study concluded that there is a strong direct correlation between the dimensions of entrepreneurship and competitive advantage, and showed that the organization is proactive in future planning by seizing new opportunities before competitors in the market, but it suffers from neglect after Embracing risk in light of new trends. From this standpoint, the organization must adopt risk as a supportive strategy to achieve its long-term goals.