ادارة الجودة الشاملة آلية لتعزيز تنافسية منظمات الاعمال

Abstract

The study aims to identify the role of total quality management in enhancing the competitiveness of business organizations, by applying it to insurance institutions in the state of Oum El Bouaghi. The study started from the problem of what is the role of total quality management in enhancing the competitiveness of the organization in insurance institutions in the state of Oum El Bouaghi. To achieve the aim of the study, we relied on the descriptive approach and the analytical approach to analyze the information collected using a questionnaire designed for this purpose based on the SPSS program. The study reached many results, the most important of which is the presence of a positive, statistically significant effect between comprehensive quality management and the organization’s competitiveness in the institutions under its leadership. The study recommends the need to focus more on the customer by working to accurately assess his needs and desires, in addition to focusing on improving processes and not just improving products and services only.