المسؤولية الاجتماعية و دورها في تحقيق تنافسية المؤسسات البنكية لولاية الوادي

Abstract

This study aimed at the role of social responsibility in achieving the competitive advantage of the banks operating in the state of the valley. In order to verify this, a 47-paragraph questionnaire was used, To collect preliminary information from the sample of the study, which consisted of 30 individuals representing the category of managers, heads of departments, employees, In light of this, the data were collected, analyzed and tested using the statistical package for social sciences (spss. V21). In addition, we used many statistical methods, including linear and simple regression to achieve the objectives of the study. After analyzing the evidence and choosing hypotheses, we finally conclude that the banks operating in the Wilayat state are based on social responsibility in its four dimensions (workers' direction, direction of society, Customers) All have an impact on the achievement of a competitive advantage, social responsibility ahead of the direction of customers that have no statistical significance.