أثر إستراتيجيات الإبداع التنظيمي في تعزيز الأداء الوظيفي

Abstract

This study aims to explore the relationship between organizational creativity strategies, including the Management by Objectives Strategy, Organizational Development Strategy, and Job Specialization Strategy, and their impact on enhancing the job performance of employees at Algérie Télécom in Ouargla. The study adopted a descriptiveanalytical approach, utilizing a questionnaire as a data collection tool, with a simple random sample of 90 respondents.Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS). The findings revealed a statistically significant relationship between organizational creativity strategies and job performance enhancement, although this relationship was found to be weak. Accordingly, the study suggested the need to increase attention to organizational creativity strategies and work towards improving job performance within the institutio