تسيير قنوات التسويق لمنتجات تربية المائيات

dc.contributor.authorبوخيار ،محمد أمين
dc.contributor.authorبلوطي ،نبيل
dc.date.accessioned2025-04-29T08:32:11Z
dc.date.available2025-04-29T08:32:11Z
dc.date.issued2025-04-17
dc.description.abstractThis study aims to analyze the distribution policy within RCKH FISH, a company specializing in marine fish farming. We adopted a qualitative approach to study the case of RCKH FISH by conducting an interview with the company's manager to collect direct information in order to address the research question. We found that the company implements an intensive distribution strategy to cover the entire fish market of the Tlemcen province and to meet consumer needs. RCKH FISH has chosen direct and short marketing channels to distribute and promote its products more quickly, given the nature and specificity of the company's products, which are characterized by a short shelf life and high perishability.
dc.identifier.citationبوخيار ،محمد أمين. بلوطي ،نبيل . تسيير قنوات التسويق لمنتجات تربية المائيات . مجلة اقتصاد المال والأعمال. مج10. ع.01. 17أفريل 2025. كلية العلوم الإقتصادية والتجارية وعلوم التسيير. جامعة الوادي.
dc.identifier.issn2543-3660
dc.identifier.urihttps://dspace.univ-eloued.dz/handle/123456789/37835
dc.language.isoen_US
dc.publisherجامعة الوادي University of Eloued
dc.subjectالتوزيع
dc.subjectسياسة التوزيع
dc.subjectقنوات التسويق
dc.subjectتربية المائيات
dc.subjectdistribution
dc.subjectdistribution policy
dc.subjectmarketing channels
dc.subjectaquaculture
dc.subjectRCKH FISH company
dc.titleتسيير قنوات التسويق لمنتجات تربية المائيات
dc.title.alternativeManagement of Marketing Channels for Aquaculture Products: A Case Study of RCKH FISH, a Limited Liability Company Specializing in Marine Fish Farming
dc.typeArticle

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