دورالابتكار في الدليل المادي في تحقيق التفوق التسويقي - دراسة حالة عينة من موظفي فندق سيبوس الدولي عنابة

Abstract

This study aims to know the role of innovation in the physical evidence in achieving marketing superiority at the level of the Seybouse International Hotel Annaba from the point of view of its employees, where (60) forms were distributed to a random sample of the hotel employees, and the number of valid forms was (57) forms, and the program (spss v.25) was relied upon to unload the data and process it statistically. The study reached a set of results, the most important of which is that innovation in the physical evidence has a role in achieving marketing superiority at the level of the Seybouse International Hotel Annaba. Therefore, it is necessary to invest in the various dimensions of innovation in the physical evidence represented in both innovation in the peripheral evidence and innovation in the essential evidence, with the necessity of preserving the gains achieved through the hotel renovation process