تحليل تنافسية القطاع البنكي الجزائري باستعمال نموذج بورتر للقوى الخمس -دراسة حالة البنك الوطني الجزائري- خلال الفترة 2012-2020

Abstract

This study came to enlighten the analysis of the National Bank of Algeria (BNA) competitiveness on the Algerian banking market, By using the Porter's five forces model, Which aims to diagnose the situation of the Algerian banking market and the competitive position of the BNA on it, while highlighting the role of competitiveness in the improvement of banking services and products on the Algerian banking market. After the study, we reached some results of which the most important is that the National Bank of Algeria used four strategies to increase its competitiveness in the Algerian banking market represented by: differentiation strategy, Cost and focus on differentiation and focus on cost. Moreover, the National Bank of Algeria has also relied on technology in its relations with customers, especially with the emergence of the global health crisis of the COVID19