نحو قياس تأثير جودة المنتج المحلي على سلوك المستهلك الجزائري دراسة حالة عينة من طلبة كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير بجامعة الجلفة تجاه منتج الهاتف النقال كوندور نموذجا

Abstract

This studyaims to highlight and measure the extent to whichproductqualitycontributes to itseight dimensions according to the (Graven, 1987) and (Stevenson, 2012) model, as itis the mostcommon in dealingwith the dimensions of productquality in impact and determining the behavior of the universitystudentat the Faculty of Economic, Commercial and Management Sciences University of Djelfa towards Condor mobile product. By revealing the quality and robustness of the influence relationship between the study variables, a questionnaire was designed for this purpose and distributed to a suitable random sample of 300 individuals. The study reached a set of conclusions, which revealed the existence of an above-average positive correlation between the eight dimensions of the quality of the Condor mobile phone local product and the behavior of the university student, With a medium positive causal relationship (medium positive significant effect) between the study variables.