واقع البيانات الضخمة في الشركات متعددة الجنسيات دراسة حالة شركة أمازون

Abstract

Abstract: This study aims to analyze various concepts related to big data and its uses by multinational companies, and to study and analyze the reality of big data uses by Amazon. Through this study, we reached a set of results, the most important of which is that Amazon is a digital company that adopts the culture of big data effectively, and relies on it completely in the conduct of its business, which led it to impose its control more than any other competitor in the market, where big data contributed significantly Attracting customers to Amazon and increasing its incomes, even in light of the Corona pandemic.