New Media, New Studies And Innovative Research Tools

Abstract

This article is part of a range of critical analytical articles and aims to monitor the new reality of media research in Algerian universities through an in-depth examination of a sample of such research, focusing on the following indicators: Subjects addressed, scientific theories and curricula, research tools used, as well as the most important samples adopted; To see whether these procedures (theory and methodology) are in keeping with various research developments. To achieve this goal, a systematic approach has been used, combining theoretical readings with critical analysis of the studies. The main findings of the study include: The new focus of media research on topics relating to the roles and uses of the new media, the dominance of classical scientific theories over the research in question, the most notable being the theory of uses and revelations, the reliance of new media research on quantitative approaches and their classical tools, as well as most of them on the intentional sample, despite the homogeneity of their research samples.