أثر الإعلام التقليدي والحديث على اتجاهات السياح العرب نحو الوجهة الجزائرية

Abstract

This study aimed to test the impact of traditional and modern tourism media on the trends of Arab tourists towards the Algerian destination In order to achieve the study's objectives, researchers followed the descriptive approach, drawing on the applied approach of studying the situation of questionnaire users as a tool for collecting and investigating the sample views of 128 Arab tourists, To analyse and statistically process data, the statistical programme (SPSS) has been used. The study found a number of results, perhaps most notably the fact that the traditional dimension of tourism media interacts and affects positively the trends of Arab tourists towards the Algerian destination depending on the sample. In its tourism media aspect, the study also highlighted the difficulty in accessing information about Algeria's destination, as well as the low level of Arab tourists studied about the contributions of social media sites to obtaining authentic and credible information.