Digital Influence

Abstract

Abstract: This study investigates the role of social media influencers in the tourism sector of Algeria, a North African country with significant yet underutilized tourist potential. Despite governmental efforts to boost tourism, traditional methods have not significantly altered Algeria's global tourism image. The rise of digital platforms offers a new avenue for promotion through social media influencers, who can leverage their substantial online followings and credibility to enhance destination marketing. This paper examines how influencers can shift public perceptions and increase tourist engagement, comparing this modern approach with conventional advertising methods. The findings indicate that influencers not only provide cost-effective marketing solutions but also create authentic, relatable content that can lead to increased tourist interest and visits. The study underscores the necessity for strategic collaborations between the tourism sector and social media influencers to revitalize Algeria’s image as a desirable destination.