تأثير التسويق الرقمي على المؤسسات السياحية

Abstract

This study aimed to examine the impact of digital marketing on tourism organizations by exploring the experience of the global tourism company, Airbnb, a leader in this field. Since its founding in 2008, Airbnb has relied on digital marketing techniques to expand its business and improve its services. The study showed that the use of digital marketing techniques had a significant impact on improving Airbnb's performance. The company was able to attract new customers and strengthen its relationship with existing ones, leading to increased revenue and bookings. As a result, Airbnb has become a symbol of unique and personalized travel experiences, being ranked as the best travel app for five consecutive years and second among the top 150 companies and websites worldwide.