التسويق المباشر للخدمة الصحية و علاقته برضا المرضى خلال جائحة كوفيد19 .دراسة ميدانية لعينة من المركز الاستشفائي الجامعي حساني عبد القادر بولاية سيدي بلعباس .

Abstract

This study aims to define the concept of direct marketing for health services and its role in enhancing patient satisfaction at the University Hospital Center of the state of SBA during the pandemic. In light of technological development, speed of information, and health organizations competing for survival and continuity, and thus building long-term relationships with their customers to involve them in the design of their services, however, the pandemic has upended the scales to increase interest in this field in order to preserve the health of the patient and to address the existing problem, we conducted a field study At the University Hospital Center in the state of SBA, in addition to our distribution of one hundred questionnaires distributed to the center’s managers.