تسويق الخدمات الإدارية عبر الإعلام الاجتماعي: صفحة طلبة قسم الاقتصاد بجامعة تبسة نموذجا
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Date
2017-12-31
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جامعة الوادي - University of Eloued
Abstract
This paper explores the impact of the use of social networks to activate Economics Department
services by influencing the efficiency and effectiveness of the department's management, as well as
influencing the students' trust in the services of the department. Before that we provide a brief theoretical
introduction to the determinants of social media. The brand has been a major theme of marketing research
for some time now; different methods have been used to maintain customer’s loyalty to the brand through
elements such as the traditional marketing mix; new marketing methods such as incubation of events, One
to One marketing activities; online marketing and social media marketing. The latter is one of the most
important modern means of marketing, so we have decided to determine the impact of this concept on the
loyalty of the consumers to the brand and the extent of its acquisition of the attention of researchers and
marketing practitioners
Description
مقال
Keywords
التسويق؛ التسويق الإجتماعي؛ الإعلام الإجتماعي, marketing, social marketing, social media.
Citation
بنشوري، عيسى. الداوي، الشيخ. تسويق الخدمات الإدارية عبر الإعلام الاجتماعي: صفحة طلبة قسم الاقتصاد بجامعة تبسة نموذجا . مجلة رؤى اقتصادية. مج 07. العدد01. 2017/12/31 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]