الاستهداف الممول عبر مواقع التواصل الاجتماعي كآلية تسويقية لجذب العملاء للمؤسسات الصغيرة والمتوسطة

Abstract

The purpose of this study is to try to identify the role of targeting funded through Social Media Facebook in client targeting for small and medium businesses ; For that, We have studied a case in the Beba School entreprise, using intervew and questionnaire tools. 251 individuals were targeted by an e-questionnaire across the organization's site, where it was analyzed using SPSS V23. The study reached a number of results, which are: SMEs' awareness of the increasing importance of social media as a reference for information that helps in marketing and targeting customers by monitoring their opinions and recognizing their aspirations through participation and comments, which contributes to attracting more potential customers; Funded targeting also attracts a large number of customers at the lowest cost, reflecting on the rationalization of marketing expenses in a way that is tailored to the specificity of SME's.