تأثير تموقع السلعة على سلوك المستهلك ( دراسة حالة شركة"samsung")

Abstract

The aim of this research is to find out what the consumer desires in terms of advantages to achieve a good positioning of the commodity, and to achieve this, we chose a random sample (100) from the study population consisting of consumers of products with the Samsung brand, during the month of November 2022, where a questionnaire was distributed to collect data. The most important results The study concluded that the basic hypothesis was accepted, that is, there is a significant relationship between the positioning of the commodity and consumer behavior, and that the opinions of the sample about the items of the questionnaire were mostly positive. Consumers on the characteristics that the consumer considers important and necessary in satisfying his needs and desires