أثر الإعلان الإلكتروني على تعزيز الوعي بالعلامة التجارية-دراسة حالة شركة "جازي"-

Abstract

The purpose of this study is to determine the extent to which electronic advertising methods affect consumer awareness of the brand by means of a field study that was dropped on Jazzy and to achieve the objectives of the study. The problem-based response was a simple sample of (179) statistical units of the company's customers, with the questionnaire distributed and analysed through the Spss 26 programme. The study concluded that there was a statistically significant positive relationship between electronic advertising methods and consumer awareness of Jazzy's brand, where the correlation between the study variables was estimated at 50.7%